With over 500 million active users who spend more than 700 billion minutes per month online, Facebook is a natural first stop for marketers looking to reach an online audience. The biggest benefits of Facebook include:

• Reach (Nearly everyone is there!)
• Ease of use (If my aunt can figure it out, anyone can)
• Ability to add numerous media, including audio, images, and video to your page
• Ability to email groups of fans at a time 

If you decide to go the Facebook route, your first step is to (more…)